SAM’S SPECIAL
Burger Thursday
The 1/3 lb. hamburger special is on the board all day.
PAIR THE PLAYFamous Sam’s Burger
ON RIVEREVENTS · RIVER ROAD
Every reason
to pull up.
Football, baseball, menu-matched food holidays and every Famous Sam’s special—ranked into one live River Road feed.
CURATION ENGINESCANNING…
UPCOMING SIGNALS
The River Road calendar.
Sports availability follows the restaurant’s broadcast package and local blackout rules. Ask the team about a specific screen.
TODAYTHURSDAY
01SAM’S SPECIAL
Burger Thursday
The 1/3 lb. hamburger special is on the board all day.
TODAYTHURSDAY
02BASEBALL FEED
MLB Game Day
Diamondbacks action and the day’s biggest available baseball matchups across the screens.
JUL 31FRIDAY
03SAM’S SPECIAL
Fish & Chips Friday
Golden fish, crisp fries and Friday energy from open to close.
JUL 31FRIDAY
04BASEBALL FEED
MLB Game Day
Diamondbacks action and the day’s biggest available baseball matchups across the screens.
AUG 1SATURDAY
05SAM’S SPECIAL
Family Saturday
$4 kids meals all day for guests 11 and under.
AUG 1SATURDAY
06BASEBALL FEED
MLB Weekend Lineup
Diamondbacks action and the day’s biggest available baseball matchups across the screens.
AUG 2SUNDAY
07NFL SIGNAL
NFL Preseason Sunday
Every available game, every major matchup and a room built for football.
AUG 2SUNDAY
08SAM’S SPECIAL
Sunday Game Day
Every available major matchup gets the River Road screen treatment.
AUG 2SUNDAY
09BASEBALL FEED
MLB Weekend Lineup
Diamondbacks action and the day’s biggest available baseball matchups across the screens.
AUG 3MONDAY
01SAM’S SPECIAL
Half-Price Bone-In Wings
Wing Monday runs all day for dine-in guests. Happy Hour 2–6.
AUG 3MONDAY
02BASEBALL FEED
MLB Game Day
Diamondbacks action and the day’s biggest available baseball matchups across the screens.
AUG 4TUESDAY
03SAM’S SPECIAL
Country Fried Steak Tuesday
A full comfort-food plate served all day, plus Happy Hour 2–6.
AUG 4TUESDAY
04BASEBALL FEED
MLB Game Day
Diamondbacks action and the day’s biggest available baseball matchups across the screens.
AUG 5WEDNESDAY
05SAM’S SPECIAL
Pastrami Wednesday
The overstuffed Tucson original gets the midweek spotlight.
AUG 5WEDNESDAY
06BASEBALL FEED
MLB Game Day
Diamondbacks action and the day’s biggest available baseball matchups across the screens.
AUG 6THURSDAY
07NFL SIGNAL
NFL Preseason Thursday
Prime-time football with the sound up, the kitchen open and every seat in play.
HOW THE BRAIN WORKS
Verified first.
AI second.
- 01INGEST
Sports schedules, weekly specials and a menu-matched food calendar.
- 02VERIFY
Dates and offers remain locked to approved source data.
- 03CURATE
NVIDIA NIM ranks what matters and sharpens the event copy.
- 04PUBLISH
The strongest River Road reasons rise to the top automatically.
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